The Alcatraz Project ambassador program, called Life Shakers, trains graduates from the program’s various initiatives to become ambassadors for the Santa Teresa brand. They have become our primary spokespeople both within and outside of Venezuela, and are responsible for promoting the program so that more young people join this initiative every day.

A Life Shaker is someone who has experienced hardship and decided to leave it behind to transform their life for the better. After undergoing a lengthy training process, they become a source of inspiration for those seeking to face adversity and transform their lives.

Embajadores
Embajadores
Embajadores

EXPERIENCES

They become the best way to express the values that allow Santa Teresa to offer unique products and which are presented to the public through three experiences:

Becoming an Alcatraz, a testimony that invites you to overcome adversity.

Ruck and Rum, a rugby clinic to know at first-hand the values this sport transmits.

Life Shaking Experience, a mixology workshop in which you can find out how life can change with a shake while you learn how to prepare the best cocktails with Santa Teresa 1796.

Embajadores
Embajadores
Embajadores

METHODOLOGY

The selected participants in the program undergo training in various areas: values, production process, branding, brand history, tasting sessions, mixology, public speaking, body language, languages ​​(Italian, French, and English), protocol, and etiquette.
The initial training program is designed for a three-month period, but it is essential to consider that the training areas require continuous reinforcement to keep participants up-to-date.

The initial training program is designed for an initial period of 3 months, but it is essential to consider that the training areas require continuous reinforcement to keep participants up to date.