The Ambassadors Program of Proyecto Alcatraz, known as Life Shakers, consists of preparing the graduates from the different initiatives that make up the program to become Ambassadors of the Santa Teresa brand. These Ambassadors have become our main spokespersons in and outside Venezuela, as well as being in charge of publically promoting the program so that every day more youngsters might be part of this initiative.
Through an intensive program, the candidates to be ambassadors receive training in public speaking, mixology, and the history of Santa Teresa, brands, personal presentation, languages and all that is required to enable them to convert their experience in personal transformation into an inspiration to others.