The Ambassadors Program of Proyecto Alcatraz, known as Life Shakers, consists of preparing the graduates from the different initiatives that make up the program to become Ambassadors of the Santa Teresa brand. These Ambassadors have become our main spokespersons in and outside Venezuela, as well as being in charge of publically promoting the program so that every day more youngsters might be part of this initiative.

Through an intensive program, the candidates to be ambassadors receive training in public speaking, mixology, and the history of Santa Teresa, brands, personal presentation, languages and all that is required to enable them to convert their experience in personal transformation into an inspiration to others.

Embajadores
Embajadores
Embajadores
Embajadores
Embajadores

EXPERIENCES

They become the best way to express the values that allow Santa Teresa to offer unique products and which are presented to the public through three experiences:

Becoming an Alcatraz, a testimony that invites you to overcome adversity.

Ruck and Rum, a rugby clinic to know at first-hand the values this sport transmits.

Life Shaking Experience, a mixology workshop in which you can find out how life can change with a shake while you learn how to prepare the best cocktails with Santa Teresa 1796.

Embajadores
Embajadores
Embajadores
Embajadores
Embajadores

METHODOLOGY

The candidates chosen to be part of the program will undergo training in the following areas: production, brands, brand history, tasting sessions, mixology, spokesperson and presentation skills.

Training

General ambassador course
(1 year)

Life Shakers experience
(6 months)

Elite
(continued training)

Designing experiences